Carhartt WIP
CARHARTT WIP - THE LONG WAY FROM A WORKERS' LABEL TO A STREETWEAR BRAND
Carhartt WIP - hardly any other brand has done more to establish streetwear in European urban spaces than Carhartt WIP. Starting as an American workwear company, the brand developed into a European streetwear icon. Carhartt was founded in Detroit, Michigan in 1889 by Hamilton Carhartt, who attracted attention with professional overalls for American railway workers made of jeans and canvas. Both materials are still the epitome and trademark of the streetwear brand today. The label started with 4 sewing machines and 5 employees and developed over the years into one of the most important work- and streetwear manufacturers in the world. Only Levis and Dickies can probably prove a comparable historical path. More than 100 years later Edwin Faeh founded Carhartt Work In Progress (WIP). Based on the legendary Carhartt workwear, the brand develops its own collections, which adapt the original authentic characteristics and combine them with various subcultures. WIP recognised the needs of the urban lifestyle community and quickly established itself in subcultures such as skateboarding, hip-hop and graffiti. Over the years, a constantly growing network of different cultural industries has developed. The label also founded its own skate team and music department. Carhartt WIP's collections were well received in the streetwear culture, resulting in a number of collabos with like-minded labels like A.P.C., Converse, Fragment Design, Junya Watanabe, Nike and Vetements, as well as music icons like Fela Kuti, Underground Resistance and Vestax.
Carhartt WIP
CARHARTT WIP - THE LONG WAY FROM A WORKERS' LABEL TO A STREETWEAR BRAND
Carhartt WIP - hardly any other brand has done more to establish streetwear in European urban spaces than Carhartt WIP. Starting as an American workwear company, the brand developed into a European streetwear icon. Carhartt was founded in Detroit, Michigan in 1889 by Hamilton Carhartt, who attracted attention with professional overalls for American railway workers made of jeans and canvas. Both materials are still the epitome and trademark of the streetwear brand today. The label started with 4 sewing machines and 5 employees and developed over the years into one of the most important work- and streetwear manufacturers in the world. Only Levis and Dickies can probably prove a comparable historical path. More than 100 years later Edwin Faeh founded Carhartt Work In Progress (WIP). Based on the legendary Carhartt workwear, the brand develops its own collections, which adapt the original authentic characteristics and combine them with various subcultures. WIP recognised the needs of the urban lifestyle community and quickly established itself in subcultures such as skateboarding, hip-hop and graffiti. Over the years, a constantly growing network of different cultural industries has developed. The label also founded its own skate team and music department. Carhartt WIP's collections were well received in the streetwear culture, resulting in a number of collabos with like-minded labels like A.P.C., Converse, Fragment Design, Junya Watanabe, Nike and Vetements, as well as music icons like Fela Kuti, Underground Resistance and Vestax.
