Everyone knows about the sunny, Surfin’ USA, Blue Hawaii starring Elvis, all-American fun side of surfing.
The grittier element of surf culture is brought out from under the piers by Los Angeles based streetwear label Surf Is Dead. The irreverent spirit of surf counterculture is translated into a distinctive graphic design sensibility that sets Surf Is Dead apart from the crowd.
Everyone knows about the sunny, Surfin’ USA, Blue Hawaii starring Elvis, all-American fun side of surfing.
The grittier element of surf culture is brought out from under the piers by Los Angeles based streetwear label Surf Is Dead. The irreverent spirit of surf counterculture is translated into a distinctive graphic design sensibility that sets Surf Is Dead apart from the crowd.
