The „Y“ stands for Yohji Yamamoto, the „3“ represents Adidas’ three signature stripes and the „-“ signifies the link between the two. Launched in October of 2002, Y-3 presaged the contemporary obsession with Designer athletic wear by being the first to blur the boundaries of style and sport. With its inception, Y-3 launched an entirely new product category - one that still blends equal parts luxury, wit, craftsmanship and forward thinking design. Each season Y-3 creates 21st-century sportswear that captures the essence of fashion and culture at that given moment. 2013 marked a decade of Y-3 and its pioneering sport-style aesthetic - look that continues to meld the avant-garde genius of Yohji Yamamoto with the breakthrough innovation of Adidas.
The „Y“ stands for Yohji Yamamoto, the „3“ represents Adidas’ three signature stripes and the „-“ signifies the link between the two. Launched in October of 2002, Y-3 presaged the contemporary obsession with Designer athletic wear by being the first to blur the boundaries of style and sport. With its inception, Y-3 launched an entirely new product category - one that still blends equal parts luxury, wit, craftsmanship and forward thinking design. Each season Y-3 creates 21st-century sportswear that captures the essence of fashion and culture at that given moment. 2013 marked a decade of Y-3 and its pioneering sport-style aesthetic - look that continues to meld the avant-garde genius of Yohji Yamamoto with the breakthrough innovation of Adidas.
